Endex: The Social Index App
"There's gotta be a better way to do this," thought Brittany Wright and Kevin Loo, co-founders of Endex. The two investment professionals had been sharing stock information with family and friends via a group chat — information that included weights, risk summaries and timing. While keeping all that information in a notes app, they knew there had to be a better way of doing it. They also wondered if they could be compensated for their contributions.
After listening to the needs of many investors, Wright and Loo decided to quit their jobs to pursue Endex full-time.
Your Index Playlist
Endex's broker-agnostic, social-investment platform enables users to create, share and copy custom stock indexes (endexes).
"You can think of an Endex like a playlist of stocks," said Loo. "On Spotify you can create themed playlists based on genre, mood or activity, and easily share them with other listeners."
Endex provides a similar model in which users can create custom stock portfolios based on anything from industry, technology or ESG to additional value considerations, and easily share them with other investors.
The ability to create and share custom portfolios enables investors to discover and copy strategies that match their interests, values, risk tolerance and other investment needs. Everything about Endex is customizable from the name, description and privacy to the individual stock components, weighting methodology and tags.
Because Endex is broker agnostic, users can even copy custom stock portfolios directly through their current brokerages via Endex's integrations.
Users who create quality content and Endexes can monetize their profiles through subscriptions and tips, for when the winners are feeling particularly generous.
Endex also rewards its users by giving them a percentage of Endex's revenue when their Endex reaches the app's leaderboard.
Getting Real (Time)
Endex needs real-time data for its end users and subscribes to Cboe's U.S. equities data for top-of-book quotations, matched trade price, volume and execution time of stocks.
"By leveraging the Cboe EDGX Top Feed's low bandwidth and processing requirements, we are able to give our users seamless, accurate and timely information about the market," said Loo.
Endex is continuing to improve its offering. Currently they are working on providing key metrics, including the Sharpe, Sortino, Return Retracement Ratios, for transparency into a portfolio's or strategy's past performance. Additionally, Endex will be rolling out feature-paired integrations with some of the top U.S. brokerages that offer fractional share trading.